Commercial bakers, large and small, in need of a total resource for quality ingredients, process optimization and custom formula solutions rely on AB Mauri.
We’re a relationship-oriented, technology-driven company that supplies the food and baking industries with best-in-class yeast and bakery ingredients.
When bakers choose from our complete line of brands, including Fleischmann’s® Yeast Products and AB Mauri® Bakery Ingredients, they experience our commitment to an ongoing working relationship — beyond the product purchase. We promise to thoroughly assess your ingredients and process needs — plus provide you with the industry experience and proven critical thinking to help set your baked goods apart in the marketplace.
Whatever your baking formulation needs, the research and technical service team at AB Mauri stands ready to provide the solutions for your baking success.
Improving Softness and Shelf Life in Whole & Multigrain Bread
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5-16-12
Fire up the grill and put on your sunscreen – it’s time for Memorial Day barbeques and picnics! That’s great news for American bakers, because the increase in bun consumption from Memorial Day to Labor Day is a huge opportunity for bakers.
Hamburger buns and hot dog rolls have to not only be delicious – they have to be able to perform. The finished product requires a large volume without asymmetry, breaking or shredding. And those buns and rolls have to withstand little hands, hot grilled meats, sauces and toppings. These are “performance breads”—sliced hot dog rolls need a flexible “hinge,” and many hamburger buns must hold up to grilling, toasting or microwaving.
Soft bun and roll dough development is critical because the dough must be soft enough for processing but strong enough to hold up during the final proof and baking, not to mention withstand hungry people opening the bun hinge and pouring on the ketchup.
Enzymes are specialized proteins that serve as catalysts for reactions that would otherwise require chemicals or intense energy. They are workhorses – and they are often faster, cheaper, and more effective than the ingredients they are replacing. And many enzymes are label-friendly, which is a big step toward moving to a clean label – one of the most important trends in baking. Using enzymes are also a step toward cost savings and process sustainability. Because enzymes are used at very low levels, they cost less to ship than they products they are replacing, and can reduce the resource utilization and overall environmental impact of production—which is healthier for the planet. Having a more efficient production process can dramatically reduce your CO2 production, which is an important benefit that you can pass along to your customers.
When it comes to soft buns and rolls, you can turn to enzyme softeners, such as Baker’s Best All Natural Softener System – which acts upon the starch complex in dough and prevents starch retrogradation—which is the cause of staling baked goods. The addition of an enzyme softener can ensure your rolls stay soft while they’re on the shelf, and also give your consumers more days of freshness at home. This translates into direct cost savings for you – more days on the shelf without staling means you are stretching your inventory dollar, and more days of freshness at home means fewer returns and more happy customers. If you’re a wholesaler, enzymes become even more critical. Once the product leaves your dock you don’t have control over the time-to-market, freezing, thawing or customer service.
Summer holidays like Memorial Day and Labor Day are especially busy times for bakers, and if you have freezer space, you may want to build an inventory of baked rolls ahead of time. Rolls frozen under ideal conditions (rapid freezing with good air circulation in a freezer that isn’t given to temperature ups and downs) will be just as soft and tender when thawed as fresh buns. But less than ideal conditions, or long storage times, can lead to a drier crumb around the edges of buns and rolls. This is another place where an enzyme softening system can help.
It’s important to remember that an enzyme softening system is just one of the steps in processing quality soft hamburger rolls and buns. But before you invest in enzymes, it’s important to make sure you’ve optimized your formula and process. Otherwise, you won’t get the full benefit of your enzyme softening system investment.
Key factors affecting bun and roll softness include:
For more information on soft bun and roll production, please contact your AB Mauri ® local distributor.
10.28.11 (Chesterfield, Missouri … October 28, 2011) Due to continued rising input costs, AB Mauri Fleischmann’s will increase prices in the United States and Canada on fresh yeast, dry yeast and mold inhibitors effective Jan. 1, 2012, or as contracts expire. Factors impacting pricing include transportation, substrates, propionic acid and other ... more
07.11.11 (Chesterfield, Missouri … July 11, 2011) Due to rising costs, AB Mauri Fleischmann’s will increase prices in the United States and Canada on all propionate products and chemical leaveners, as well as other select bakery ingredients, effective August 15, 2011 or as contracts expire. Factors impacting pricing include transportation, packaging, ... more
05.09.11 (Chesterfield, Missouri … May 9, 2011) The Mississippi River in Memphis, Tennessee, is now expected to crest at 48 feet today on May 9, 2011. AB Mauri Fleischmann's anticipates that the Fleischmann's Yeast fresh yeast plant along the Mississippi River in Memphis will remain open despite the rising flood ... more
01.05.11 (Chesterfield, Missouri … January 5, 2011) AB Mauri Fleischmann’s, a global leader in yeast and bakery ingredient products and solutions, today announced the hiring of Scott Meader as its new regional president of North America. He previously served as President and CEO of Milnot Holding Corporation. “This is a tremendous opportunity ... more
06.03.10 (Chesterfield, Missouri … June 3, 2010) As thousands of industry professionals unite in Las Vegas to learn the latest grain-based news at the International Baking Industry Exhibition (IBIE), AB Mauri Fleischmann’s will be on hand to greet them with two sponsored lounges designed to act as key meeting places ... more
03.01.10 (Chesterfield, Missouri … March 1, 2010) Vitamin D continues to be a topic of interest in the food industry and AB Mauri Fleischmann’s supports the bakery industry’s efforts to manufacture properly fortified baked goods that meet consumer demands for wholesome food products. AB Mauri Fleischmann’s worked with food and nutrition ... more
02.04.10 (Chesterfield, Missouri … February 4, 2010) AB Mauri Fleischmann’s recently made a cash donation to Food for the Poor to help deliver food directly to those in need in Haiti. AB Mauri Fleischmann’s coordinated with other companies in the food industry and its distribution channel to make the ... more
01.07.10 (Chesterfield, Missouri… January 7, 2010) Most people understand the joy of good conversation with good food, yet some have never experienced this simple pleasure. Together with the Center for Hearing & Speech, AB Mauri Fleischmann’s hopes to help more children and adults have a chance to enjoy the ... more
11.23.09 (Chesterfield, Missouri…. November 23, 2009) Inspired by bakers and consumers alike, AB Mauri Fleischmann’s launches a marketing platform built on authenticity and technical knowledge. Marketing efforts will focus on product-specific benefits anchored by one strategic core message – Solutions for Baking SuccessTM. This core message will ... more
10.26.09 (Chesterfield, Missouri… October 26, 2009) AB Mauri Fleischmann’s salutes the nation’s most respected athletes and sports personalities at one of the most meaningful and inspiring nights in sports – the AT&T National Sportsmanship Awards. AB Mauri Fleischmann’s is sponsoring the event to demonstrate its ongoing support for causes that ... more
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